There is nothing more key to the success of every business than the ability to “Get Ink”. Even with a super-star management team, incredible business plan and a Nobel prize-winning product or service, it just does not matter if the business cannot produce sales.
No doubt that many factors contribute to success. But sales are the first step to realizing revenue. Revenue pays the bills, pays you and your team, and allows for growth.
Many entrepreneurs come from financial, engineering or operations careers and many more come from sales and marketing backgrounds. It is of great benefit when the initial team includes partners with these diverse capabilities. However, it is imperative that someone knows how to produce business.
My partner James and I began making sales calls the very first day of NetGain. By the end of the first week we had met with five prospects and generated three proposals. From this sales activity — and knowing when to ask for the order — came our initial clients and our first, subsequent and, hopefully, future dollars.
The ability to Get Ink will generate excitement in your company, help substantiate the market need for your service, and provide the cash you need to run your business. Go Get Ink!
